Greener Inhalers brand guidelines
Brand guidelines provide a clear framework for consistency in marketing materials, including logo usage, typography and colours.
Greener Inhalers
Campaign website:
https://nenc-sunderland.icb.nhs.uk/campaigns/love-your-lungs/
Campaign topics:
Medicines Optimisation, Primary Care, Self-care
Target audience:
General public
Greener Inhalers
Raising awareness of the environmental impact of Metered-dose Inhalers and encouraging greener behaviours.
Metered-dose inhaler emissions account for approximately 3% of the NHS carbon footprint. The ‘Greener Inhalers’ campaign sets out to create healthier futures in the region by encouraging environmentally-conscious behaviours including proper disposal of old inhalers at a pharmacy and trial of more planet-friendly devices. The campaign is aimed at the general public. It was co-created with respiratory patients from the North East, and is underpinned by new research and behavioural science principles.
