Are Your Medicines Working brand guidelines
Brand guidelines provide a clear framework for consistency in marketing materials, including logo usage, typography and colours.
Are Your Medicines Working?
Campaign website:
https://areyourmedicinesworking.co.uk/
Campaign topics:
Medicines Optimisation, Primary Care
Target audience:
General public, Health practitioners
Are Your Medicines Working?
Encouraging patient conversations about reviewing medication and deprescribing.
When patients are prescribed medicines which are no longer appropriate, this contributes to poorer health outcomes. However, it can be difficult to identify which medicines are (or are not) appropriate. This campaign aims to change that by asking patients: How are your medicines making you feel? We then want to educate patients about the purpose and value of medicine reviews, and encourage patients to book a review if they notice any changes that may indicate a medication isn’t right for them.
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